Your starting point

Make the smallest credible version

You’ve done the part most people skip. The risk now is building too much. The first version needs to be good enough to sell, not good enough to be proud of forever.

Try this in the next five minutes

Use the hours you really have, not the hours you wish you had.

I'm making the first version of [product] for [who it's for]. I have [number] hours a week to work on it.
Help me define the smallest credible version:
- what it must include for someone to pay for it
- what can wait for version two
- a checklist I can finish in two weeks
Keep it to one page.

What to look for: be ruthless with the “can wait” list. Anything a buyer wouldn’t notice is missing goes on it.

Your plan: The Side Hustle Edit, from Stage 03

Stage 03 · Build it shows you how to use AI to create the product, the listing and the page, with no code and no waiting for perfect. Then launch it on the right platform and grow it. A 76-page guide, workbook, prompt library and calculator. £39.

Not quite right? Choose a different starting point.